Designing a logo is much more than picking a font, drawing some cartoons and picking a color scheme that looks pretty. Logo is the brand mark of the company and it should stick into the customers mind every time they see that product.
Below are the few things to be considered before designing a logo.
Color and Shape
There is a lot of science behind the color and the shape psychology. Blue makes you feel comfortable, black makes you elegant, orange makes you to do something new and red makes you hungry. That is the sole reason why Mcdonalds have a red logo and Nike has a black logo. It should reflect the business you do. With the shapes, circle gives the feel of community, wholeness, perfection, while rectangle gives a feeling of logic and security and triangle gives you the feel of strength, structure and masculine identity. So selecting the right color and shape is required to convey the right image about your business.
It is the tendency of the brains to remember simple designs rather than a complicated design design for a longer time.
Good clean crispy fonts are better than a complexly written curvy fonts.
It is a major factor while designing the Logo’s as the logo should go anywhere from promotional articles to the business cards. It should be easily flexibility to make it small or big to fit anywhere.
Our designers @ Team Novo are great designers with great ideas ready to take your business to a new level of success.